I have worked with Adam for over 20 years. Not only is the best Executive Producer / Project Director I have worked with in my entire career, he is also an incredible creative leader and mentor. During my two decade long career, he is usually the first person I go to when I have any significant issue to deal with. Those issues usually get resolved after a pragmatic one to one. It would be hard to find a better events person in arguably the world. -- Jamie Ross-Hulme T: +44 (0

Dear Adam, I hope this message finds you well. I am writing to formally express my sincere appreciation for the privilege of working under your leadership at the Red Sea International Film Festival. Serving as Forum Manager within the SM Pro Team was truly one of the most rewarding professional experiences of my career. Your expertise in risk management and crisis management was something I deeply admired — and we all witnessed it firsthand during the heavy rain that tested t

What can I say about Adam Proto? In the 20-plus years that I've known him, he has consistently proven himself to be an excellent mentor, colleague, and friend. I have personally benefited from his guidance and have watched him coach others to reach and exceed their full potential. He knows when to be supportive and when to push people to achieve their best, and as a result he earns the respect of everyone he works with. Adam adapts to every situation quickly and naturally, of

Hi Adam I hope you are doing great! This is Moe and I just want to share my feedback about our time working together on RSIFF. You were one of the most supportive and focused project leads I’ve had the chance to work with. Your ability to keep everyone motivated while maintaining a calm and organized environment really helped the whole team perform their best. You lead with respect and clarity, and you always make sure we understand the goals and deadlines without ever feelin

I had the pleasure of working under the remit of Adam as Talent Manager on the 5th instalment of the Red Sea Film Festival at the end of 2025. From start to finish, Adam handled the role with so much passion and enthusiasm, that I felt totally supported throughout. He is always willing and able to help or advise immediately on any issues I had with my venue/talent/team and the quality of the team put together from the UK, alongside the Dubai and Saudi workforce was immense a

I have worked with Adam for over twenty years He has been involved in the creative , production , implementation and operations on projects too numerous to list He has pulled teams together with a plethora of skills from engineering, IT, languages,rigging /driving to name but a few We jointly introduced several innovative experimental marketing experiences (mobile vertical wind tunnel , drop slide zorbing to name but a few) which he successfully introduced to many ‘blue chip’

To whom it may concern, I am writing to offer my strongest recommendation for Adam Proto. I had the absolute privilege of working with Adam in Jeddah during the Red Sea Film Festival (September–December 2025), where we were both engaged by SMPro, a Dubai-based events company. Following a recommendation from the show’s designer, I was appointed as Fabrication Manager on what was an incredibly ambitious and demanding project. As a Film Art Director and Production Designer with

To whom it may concern, I am writing in reference to Adam Proto and his suitability for the role of Project Lead on your upcoming project in Riyadh. I have had the privilege of working both with and under Adam throughout my career in events. Our professional journey began over 20 years ago, when I first encountered his inspirational tutoring and mentorship through his event management training course. Since then, I have contracted Adam numerous times and have also been part o

Dear Sir/Madam, I am writing to offer my wholehearted recommendation for Adam Proto. I have worked with Adam several times over the years, and most recently had the privilege of working with him on the Red Sea International Film Festival in Jeddah. The delivery of the event required intense commitment, long days, and sustained focus from everyone involved. Throughout this period, Adam demonstrated an exceptional ability to lead with clarity, resilience, and genuine care for t

I worked with Adam Proto on two big projects in Saudi Arabia, one in AlUla and the other one in Jeddah. Although I'm a photographer and my role is a bit on the side, being under Adam's umbrella make one feel safe, noticed, and accounted for. I learned a few things watching the way he gained the respect of the team while at the same time establishing a rigid chain of command, all without sacrificing the time for a good joke or some well-timed humor. Knowing he's in charge woul