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Saud House, SxSW London

  • adam99631
  • Apr 1
  • 1 min read

Associated with DesignScene

Saudi Music Commission inclusion into the new London SxSW.


Production Director, engaging all departments to pull off a project with only five weeks from concept to delivery.


An initiative of the Saudi Music Commission, Sadu House is a three-day cultural program held as part of SXSW London. Inspired by the traditional art of Sadu weaving, the space threads together live performances, conversations, and workshops across music, film, fashion, and technology. Rooted in culture and driven by sound, Sadu House brings Saudi and international creatives into one platform, showcasing a dynamic blend of heritage and innovation.




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