Mobily 20th Anniversary Sky Show Tour. Project Lead

To celebrated two decades of Mobily, we created the first anamorphic sky show of this scale ever delivered in Saudi Arabia. A 30m x 14m semi- transparent LED canvas, suspended in the air by two 60m cranes becaamse the stage for a cinimatic CGI experience visibale aross the skyline.

Every frame was designed to bring Mobily "Ever Closer" campaign to life - transforming a brand promise into a shared moment.

From concept and content creation to venue strategy and roadshows across Riyadh, Jeddah and Dammam, the porject was delivered as a fullt intergrated execution.